Consumer confidence describes the way people feel about the future. Their beliefs manifest into actions.
Pessimism reduces the demand for goods and services because people would prefer to save for an emergency. This reduction in spending causes firms to lose sales, and then cut hours or jobs of their employees. This breeds more pessimism and the cycle continues, possibly triggering a recession. The government tries to enact stimulating policies to stabilize the economy.
Optimism increases the demand for goods and services because people want to enjoy their discretionary income. When people spend freely, the money supply increases and inflation becomes a possibility. The government tries to enact contractionary policies to stabilize the economy.
Pessimism reduces the demand for goods and services because people would prefer to save for an emergency. This reduction in spending causes firms to lose sales, and then cut hours or jobs of their employees. This breeds more pessimism and the cycle continues, possibly triggering a recession. The government tries to enact stimulating policies to stabilize the economy.
Optimism increases the demand for goods and services because people want to enjoy their discretionary income. When people spend freely, the money supply increases and inflation becomes a possibility. The government tries to enact contractionary policies to stabilize the economy.
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